Monday, March 28, 2005

Move Over Blogs: Here Come Podcasts

Interesting article about the growing popularity of podcasts and how it can apply to marketing.

Their key areas:
1. Interview various authors and leaders in your industry. Hey! Why not take it one step further and interview your customers?

2. Provide a thought-provoking idea or tip of the day.

3. Offer late-breaking podcast industry news compiled from sources across the Web that you monitor on a daily basis.

4. Provide a good mechanism for feedback

5. Sponsor existing, high-quality podcasts.

A great article.


Move Over Blogs: Here Come Podcasts

2 comments:

Ted Roche said...

Here's my hesitation with getting into audiocasts:

I've been a fan of audiocasts from IT Conversations, especially The Gillmor Gang, as audio background when I'm making a long drive to a client. (Burnt to CD and played on the car CD player - how analog!) But I just don't have the hours in the day to devote to listening. With blogging and RSS aggregation, I can skim perhaps 500 or 1000 postings in a day, picking up a NYT article of interest, or a new posting from Alex Feldstein. But I don't know of a practical way to do that with audiocasts. Do you?

Andrew MacNeill said...

I think everyone has their own way of dealing with podcasts/audiocasts but here's the idea.

1. Most people have access to a media player/iPod/PDA/Mp3 player

2. You create a playlist of your favorite materials.

3. When at home, you listen to your playlist (in order) of the things you want to hear.

When in the car, you use an iTrip, FM transmitter or a GM Car (who have announced they will provide Line In inputs on all their future cars), and listen to it over their stereo.

When on the go, Gasp! become anti-social and use headphones.

Typically I do the car approach and Carl Franklin's got a great new idea with his DailyCommute which will take individual news stories and put them into their own podcast so you can just sync up, get in the car and listen to YOUR news, your way.

Yes, it's a bit different and at this point, tougher to get up to the minute news but it sure beats burning it onto the CD.

I agree with something like IT Conversations where you actually WANT to listen but other times, it's just better than radio.

I find it also the same with videocasts or streams (like those on FoxCast.org). You have to make the time to do it - however, I find putting in the Daily Source Code (or the FoxShow - another shameless plug), into the car when I get stuff keeps me up to speed on things when I have to be on the go.