Interesting article about the growing popularity of podcasts and how it can apply to marketing.
Their key areas:
1. Interview various authors and leaders in your industry. Hey! Why not take it one step further and interview your customers?
2. Provide a thought-provoking idea or tip of the day.
3. Offer late-breaking podcast industry news compiled from sources across the Web that you monitor on a daily basis.
4. Provide a good mechanism for feedback
5. Sponsor existing, high-quality podcasts.
A great article.
Move Over Blogs: Here Come Podcasts