Monday, July 04, 2005

Seth Godin - All Marketers Are Liars

I've been listening to Seth Godin's new book via Audible - while telling stories is obviously something that bloggers do on a regular basis, Seth's book really does put it directly into a marketing perspective.

Instead of the regular mantra of "everyone is a salesperson", he changes it to "everyone is a marketer" , proposing that good marketing today is about the exchange of ideas (and promotion of ideas, products, thoughts, etc) via stories.

An excellent read for anyone who is struggling to find a way to be heard in today's business world.

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